Trade war forces China to rethink global export routes.

Chinese exporters are looking for new markets

Chinese companies are actively exploring opportunities to expand their distribution network due to the trade war with the USA and the imposition of American tariffs on their goods. According to Bloomberg, manufacturing activity in China has experienced the worst contraction since 2023, and the volume of new export orders has reached its lowest level since 2022.

The Canton Fair in Guangzhou gathered representatives from various countries. Information from the organizers indicates a 24% increase in the number of potential buyers from BRICS countries, a 17% increase from countries participating in the 'Belt and Road Initiative,' while Europe and the USA saw only a 3% increase. Many exporters of consumer goods from China are targeting the markets of the Middle East and Southeast Asia due to their economic dynamics and the growth of the middle class.

'Our business expects better growth in the Middle East, where people are wealthier and have high purchasing power,' said the managing director of Stechcol Ceramic Crafts Development.

Southeast Asia - the best market for China

Southeast Asia has already become the largest market for exports from China, especially due to the growth of online trading in the region. Against the backdrop of unstable relations with the United States, some companies are abandoning the American market and looking for alternative ways to develop their business.

'Even if we receive inquiries from American buyers, we usually do not want to cooperate with them,' explained the export manager of Zhuguang Group.

The data presented highlights the trend of Chinese enterprises seeking new markets for their goods due to a challenging international situation. This strategy allows them to reduce dependency on the American market and ensure stable business development.